Do you want to know how to create an e-marketplace or an online platform to offer products or services? Do you want to sell in an online store? All the information and documents needed to sell on a digital marketplace.

What is the e-marketplace?

The e-marketplace is a digital platform where the owner connects sellers or suppliers with users interested in purchasing or booking products and/or services. The platform can be either a website or an app (mobile or desktop).

In traditional e-commerce, the owner sells directly to users. In an e-marketplace, on the other hand, the owner makes virtual spaces available to multiple vendors / external suppliers. Follow this guide only to create an e-marketplace, to create e-commerce we have written another specific guide.

The types of online marketplaces

To open a digital marketplace, it is important to know that there are different forms of e-marketplaces:

  • Consumer to consumer (C2C), private users who carry out commercial transactions with each other. In general, in this type of e-marketplace, users rely on a system of reviews to verify reliability (for example, eBay, Airbnb, etc.);
  • Business to consumer (B2C), one or more companies offer catalogs of products or services to users. This type of platform generally resembles large shopping centers (for example Amazon, E-price);
  • Business to business (B2B), companies producing goods or suppliers of services are put in contact with commercial companies (for example Alibaba).

How an e-marketplace works

The e-marketplace is a large digital marketplace that hosts many third-party stores and sellers. In general, the owner of the e-marketplace limits himself to managing the platform and is not responsible for the relationship between the user and the third-party provider. External suppliers are ultimately responsible for the delivery of the goods or the provision of the service.

E-marketplaces can withhold commissions, fixed or proportional to turnover, on sales generated by sellers in exchange for using the platform. Useful paid services are often provided, such as marketing services, SEO, user tracking, number of sales and earnings, etc.

The common feature of all types of e-marketplaces is the presence of a triple ratio between:

  1. the owner of the e-marketplace and the users who use the platform
  2. The suppliers / sellers who want to join the platform and the holder of the e-marketplace
  3. the users who buy products and/or services and the vendors/dealers

The documents needed to create an online marketplace platform

To create a compliant e-marketplace platform, we will show you all the documents necessary to regulate the legal aspects between users, owners and external sellers. Just follow the guided interviews that you find at the links in the next paragraphs to customize and immediately download the necessary documents.

1. The relationship between the owner and the users of an e-marketplace

To create an e-marketplace it is crucial that the owner limits his responsibility by clearly indicating to users the functioning of the platform and the rules to be respected in order to use it. Furthermore, the users of an e-marketplace must be informed about the sales process, the payment and withdrawal methods (in the event that in addition to third-party suppliers, the owner also sells directly).

The user must also be made aware of how his personal data will be collected and used (including through cookies) and whether these will be disclosed to third parties. The documents to regulate all aspects of the relationship between the owner and the users of an e-marketplace are:

  • Terms and Conditions: to regulate the rights and obligations of users and the owner of the digital platform;
  • Privacy Policy of a Website or App: to inform e-marketplace users about the use that will be made of their personal information;
  • Cookie Policy: to inform visitors of the online marketplace of the cookies that will be saved on their browser.

2. The relationship between suppliers/sellers and the owner of an e-marketplace

The rights and obligations of the e-marketplace owner and external suppliers must be regulated through the e-marketplace membership conditions. This is the contract that regulates, for example, the consideration (or commission) for joining the platform, the limitations of liability of the owner and the payment methods (both when the payment is managed within the platform and outside it.).

3. The sale of products and/or services between suppliers/sellers and users of an e-marketplace

For this report, there are two categories of digital marketplaces to always keep in mind to create a platform that complies with current legislation:

  • e-marketplace where users are only put in contact with the supplier/seller but conclude the purchase offline: in this case, no additional information will have to be published on the site about the relationship between users and sellers (which will take place freely offline)
  • e-marketplace where users can directly conclude the purchase of the service or product online: in this case, before purchasing or booking a service, users must be able to know the conditions of sale that apply to their relationship with third-party suppliers.

The conditions of sale with third-party suppliers can be published in the personal area of ​​each individual seller if the platform allows everyone to regulate them independently or they can be published by the owner on the platform if they are the same for all sellers.

In both cases, a particular type of sales condition is prepared which shows the characteristics and prices of the products and/or services sold, the methods of withdrawal and the return, payment and delivery costs, information on the legal guarantee of conformity, etc.

The documents for your e-marketplace

On you can independently download the documents necessary to open your online platform: